Field notes
Guides from store-network work
Short articles drawn from retail performance advisory across multi-location stores in Thailand—written for operators who still spend time on the floor.
11 November 2025
Reading conversion gaps across branches without chasing every SKU
How multi-location retailers in Thailand can compare store conversion fairly when footfall, layout, and category mix differ.
2 September 2025
Roster patterns that survive weekend peaks in Thai retail
Practical coverage patterns for chains that lose attach rate every Saturday afternoon because the floor thins just as traffic rises.
17 June 2025
Merchandising rules that travel between stores
Why written floor standards fail in the third branch—and how to write rules that survive different footprint sizes.
6 March 2025
Opening a fourth store without thinning the first three
A pre-opening checklist for Thai multi-location retailers who need the new branch ready without draining stock and talent from existing sites.